This fun desk clock from the popular Buddy family of products by Umbra holds the time aloft, grabbing attention and helping remind you of the importance of your time! Constructed of molded material with a soft-touch finish, the clock features a steel base for stability, bend-resistant clock hands, and an enclosed back. Operates on one AA battery (not included). Designed by Alan Wisniewski and Matt Davis for Umbra - the worldwide leader in innovative, casual, contemporary and affordable design...
Now you can wake up to the sun without even opening your curtains. This alarm clock uses a gentle glow that simulates a sunrise, waking you gently and naturally, so you definitely won't want to murder it when it starts going off. Choose from five different calming sounds to pair with the gradual light for an all-around sensory experience, or just select the FM radio option (that you'll inevitably snooze once or twice).
Fortunately, Ruggie takes the ease and convenience out of simply rolling over and slapping “snooze.” With Ruggie, you must apply pressure to a plush mat for three seconds to stop the alarm. The alarm can be set to 120 decibels, too, to further annoy you out of bed. For sake of perspective, 120 decibels is on par with the noise level of a chainsaw. Pleasant.

“I bought this light because my partner and I need to be up early for work, but our bedroom has very poor natural light. Within a week, I’ve already noticed a difference in my energy levels and mood. The sunrise simulation works perfectly; by the time the ‘alarm’ (peaceful bird noises) goes off, I’m already feeling naturally awake — not groggy or jolted out of my sleep. I feel much more rested, and my average resting heart rate reflects that. I also really love the sunset feature. I wasn’t expecting to get much use out of it, but I feel like it does a great job of helping me settle into bed at the end of the day.”
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